Internal communication strategy and planning

Effective internal communication ensures your people’s efforts are fully aligned behind your brand and builds commitment to your goals at every level. It strengthens morale, reduces staff turnover and delivers improved business performance.

We can help you develop your internal communication strategy and build the skills and competence in your team to consistently deliver the results you and your brand need.

Specifically, we can help you:

• Research your people’s views to help identify the issues they care about and to understand what they really think about your brand.
• Identify the key issues facing your brand and understand how they link to your people’s concerns.
• Build a communication plan to ensure your key messages are brought to life in a way that generates understanding and commitment.
• Put the skills and processes in place to create a sustainable improvement in the way you communicate.
• Measure the effectiveness of your communication in a way that tracks your progress and highlights improvement opportunities

The tools and techniques we employ to achieve this have been proven in the field and used to deliver results for clients in a huge variety of industries and environments. They include:

• Proven quantitative and qualitative listening and research tools that get to the root of what’s really going on.
• Reporting methods that bring your people’s issues to life and build commitment to change within your organisation.
• Practical, robust two-way communication models that enable you to build a real dialogue with your people.
• Effective training solutions that help line managers understand their role and improve their communication ability in the real world.
• Imaginative interventions that bring change to life internally and help your people understand what it means for them.

Examples of our work

		We helped a leading mid-sized City law firm listen to its people and identify ways to strengthen its employer brand. This meant identifying practical innovations that would help them continue to attract and retain the top-class talent they need in an intensely competitive market.
		We helped Carlsberg UK develop an internal communication strategy to bring their vision to life and help their line managers play their full role in delivering the future.
		We helped the IS team in Nottingham Trent University build an internal communication strategy to support major change and enable them to become the leading IS function in their sector.
Case study:		To follow